More often than never before, small companies or big businesses use technology available to expand and offer better services and products. Many businesses have the so called creative works, which provide ideas, solutions and information to help their companies to see ahead and have a advantage against their competitors. Even though the technology that is out there is the same for everybody, the difference it makes in a competitive market is how companies use the information technology to present quality service to costumes and collect needful information.
SAP is a great example of an effective business strategy and how successful and competitive it is. In a B2B relationship SAP provides a comprehensive range of enterprise software applications and business solutions – designed for global operations and supported with globalization services – to empower every aspect of a business. On its website SAP gives a definition of how its Strategic IT provides and “deliver the efficiency, insight, and flexibility organizations need and “close the gap between business strategy and execution so as to sustain their competitive edge.”
Also, n Brazil a Pharmacy called Pague Menos developed an innovative way to offer a better service to its costumers. Pague Menos started to offer a online service allowing costumers to buy products online and have them delivered in lees than a hour. Pague Menos had a Computer Integrated System that connected them with their suppliers (partners). It was able to share the information of the quantity and type of products needed with the closest supplier to the address of delivery, optimizing time and presenting a fast and affective service to the costumer.
“(Business Intelligence) initiative continues to top CIO priorities, as executives from the boardroom on down demand better visibility” said from InformationWeek (August 29, 2009 12:02 AM (From the August 31, 2009 issue).He pointed out four technologies that are going to maximize the efficiency of BI and they will influence also define and give much advantage to organizations in a competitive market. Henschen wrote “Next-generation BI arrived, three major factors are driving it: the spread of predictive analytics, more real-time performance monitoring, and much faster analysis, thanks to in-memory BI. A fourth factor, software as a service, promises to further alter the BI market by helping companies get these next-generation systems running more quickly. Predictive analytics is a white-hot growth segment that got hotter with IBM's $1.2 billion deal to buy SPSS, a company that uses algorithms and combinations of calculations to spot trends, risks, and opportunities in ways not possible with historical reporting” (InformationWeek (August 29, 2009 12:02 AM (From the August 31, 2009 issue).
In a very competitive market I need to learn how to creatively and effectively use IT to prepare for the future,. I know that the same technologies that will be available to me will also be available to my competitors, but as I use the technology and information given to me in a way that is innovative and wanted I will be ahead on the race business competion.
Sources:
http://www.sap.com/usa/services/index.epx
(Management Information Systems for the Information Age, fourth edition)
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